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H1 AdSpend Report Released;Roku's Market Capitalisation Reaches $14 Billion

Updated: Oct 30

RTBBBT Marketing Brief

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Advertising in the AI Era: Strategic Shifts Beneath a Calm Surface

During recent ATS industry dialogues, artificial intelligence emerged as the central theme across both creative development and operational frameworks. While the advertising sector appears stable on the surface, it is undergoing substantial transformation as professionals continue to identify optimal approaches for technology integration.


Notably, despite current market uncertainties, the industry's foundation remains secure so long as brand investment continues. Our latest Q2 analysis reveals notable expenditure growth in programmatic advertising and digital out-of-home (DOOH) channels, indicating sustained momentum within key sectors.


Industry Dynamics: Talent Mobility and Mental Wellbeing Take Centre Stage

October traditionally marks a period of organisational restructuring within our industry, with recent weeks showing increased personnel movement across agencies. This year's pattern of team reorganisation has been particularly pronounced, while the growing adoption of "mental health days" reflects the sector's increasing prioritisation of practitioner wellbeing amidst high-pressure environments.


Weekly Highlights:

  1. H1 AdSpend Report Released: Comprehensive industry data reveals structural shifts in first-half advertising investment

  2. Roku's Market Capitalisation Reaches $14 Billion: Strategic collaboration with Amazon announced in June continues to deliver valuation growth

  3. Media Agency Budget Allocation Trends: Detailed analysis of primary channels and media owners receiving increased advertising investment this fiscal year

  4. Streaming Platform Engagement Rises: YouTube and Amazon CTV viewing hours demonstrate double-digit growth compared to 2024 figures


AI浪潮洗礼下的广告业：平静海面下的战略转型

在近期ATS专访中，从创意发想到营运策略，人工智能皆成为核心议题。看似稳定的广告行业，实则正经历深度重构——许多从业者仍在积极探索技术融合的最优路径。


值得关注的是，尽管业界充满变数，只要品牌预算保持稳定，广告业便将持续演进。根据最新第2季度报告，程序化广告（Programmatic）与数位户外广告（DOOH）的支出逆势增长，反映关键领域仍蕴藏发展潜力。


业界动态：人才流动与心理健康成关键议题

十月向来是行业人才调整的高峰期，近期业内职位变动频率显著提升，团队重组已成为新常态。而此时普遍安排的「心理健康假」，恰似转型期的重要缓冲，凸显行业高压环境下对从业者福祉的日益重视。


上周重点回顾

  1. 上半年广告支出报告发布：最新行业数据揭示H1广告市场结构性变化


  1. Roku市值突破140亿英镑：自六月与Amazon建立合作关系后实现市值飞跃


  1. 媒体代理预算流向分析：本年度新增广告预算主要投放渠道与媒体业者梳理


  1. 串流平台收视表现亮眼：YouTube与Amazon的电视观看时长较2024年同期呈现双位数增长


近日因工作日程紧凑，更新稍显迟滞，留意到粉丝互动度略有波动。为此，我们决定重拾最初承诺——持续输出「作者撰写、读者品味」的深度行业观察

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