No more Privacy Sandbox; Digital Video Trends in Q3 Report; AWS Launches

RTBBBT and BubbleCast Marketing Brief

Welcome to your BubbleCast Weekly Marketing Brief for Week 44 of 2025, covering any digital news or updated narrative for your interest in the topic and any relevant findings from the week.

Number of the week 

2%

The Average advertising spend on Tier 1 platforms for Publicis Group's top 20 clients indicates a trend in which leading agencies are beginning to build relationships with smaller partnerships.

Chart of the week 

Movies as a share of the streaming video market revenue by Service

Source: Parrot Analytics

Google has been stopped on the Privacy Sandbox, but Consumers still accept cookies.

After making several adjustments to the sandbox project, Google has made the final announcement to the public: Privacy Sandbox has been abandoned. 

There is no loss for Google, at least consumers still face privacy issues. Almost 50% of consumers prefer to balance to keep their privacy and personal information from the public. On the Brand side, it is time to call for transparency and to renew their own zero-party data. Apparently, if we do not sign in to the YouTube account, we will see the same ads 20+ times per hour, and Google will count those impressions in their reports to clients. 

Digital video Trends Report in Q3, Ad spending in the US will reach $46 billion in 2028 

From the Marketer's perspective, we have observed that streaming video, CTV, and OOHTV channels have been steadily increasing in popularity, while linear TV has been declining.  Brands are already ready for the Christmas Campaign and have allocated budgets accordingly. As the CTV market continues to grow, ad spending in the US is projected to reach nearly $46 billion by 2028, and surpass spending on linear TV ad spending for the first time. Next week, I will share insights into how brands develop their media plan. 

More info click here

AWS Launches Managed Service for RTB Ad Workloads

Amazon Web Services (AWS), the cloud computing division of the tech giant, has introduced AWS RTB Fabric, a managed service designed explicitly for real-time bidding (RTB) advertising workloads. According to Amazon, this solution offers 80% lower networking costs compared to standard networking expenses. However, Amazon is planning to cut nearly a thousand of jobs.

WPP Launches New Self-Serve AI Ad Platform

WPP unveiled ‘WPP Open Pro’ last Thursday, a new version of its AI-powered marketing platform, designed for brands to plan, create, and publish their own campaigns. The tool will be available to clients of all sizes, according to WPP, and will enable the agency group to engage with brands that may have previously lacked the resources to work with them.

So, How Do AI Tools Support Marketers’ Daily Work?

According to a HubSpot report, two-thirds of marketers worldwide use AI tools in their daily work. The report, released this summer, surveyed over 1,500 marketers worldwide. For more information, you can refer to the official report.

Additionally, the Incorporated Society of British Advertisers reported that the percentage of UK advertisers and brands using generative AI in their workflows increased from 9% to 14% between April 2024 and July 2025.